Ortiz Power Sports.
Designing a logo with attitude.
✦ Concepting
✦ Sketches
✦ Vector illustration
✦ Color iterations
Designing for the Driver
This WORCS racing driver needed a logo that embodied his passion for driving and his cool aesthetic, with a nod to his Vegas roots. By collaborating with the driver, I created a bespoke design that mirrored his personality.
More Sketches
I explored numerous options in my sketches. I enjoy taking a brief and allowing myself to think of every possible conclusion. Since this client was looking for something personal with a good sense of humor, I had the freedom to be highly creative.
Now that's a happy client!
