Ortiz Power Sports.
Designing a logo with attitude.
Crafting a logo to match its driver.
I worked with a WORCS racing driver who wanted a logo mark for his brand. Working closely with the client, I was able to create something bespoke that mirrored the client’s aesthetic.
The logo had to embody the client’s passion for driving as well as his cool guy aesthetic. Incorporating his Las Vegas Roots was also a must. I worked on a wide range of sketches, exploring different types of characters.
After a couple of rounds of feedback, I refined and vectorized the sketches. I collaborated with a graphic designer to create the final logo.
Now that's a happy client!
